Pay-as-you-go REST APIs for SERP, keyword, and backlink data
Each tool is evaluated against our methodology using public docs, vendor demos, and hands-on testing.
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What is DataForSEO?
DataForSEO, founded in 2016 and based in Tallinn, Estonia, is a pay-as-you-go REST API platform for SEO and digital-marketing data. Its SERP API covers search results across 100+ search engines, and separate APIs handle keyword data, backlinks, on-page audits (including JS-rendered crawling), business listings, reviews, app store data, and shopping data. The company reports collecting more than 500 billion backlinks and indexing over 8 billion Google keywords.
Our verdict
The breadth of APIs (SERP, keyword, backlink, on-page, business, reviews) suits teams that want one vendor and one bill across several SEO data types instead of stitching together separate point tools. Pricing is usage-based per endpoint rather than a flat per-search rate, so comparing costs against single-purpose SERP APIs means modeling actual call volume across the specific endpoints used.
Categories:
SERP APIs run queries against Google and other engines and return parsed results: organic listings, ads, snippets, and local packs. They handle the proxies and parsing that make search scraping brittle, and are used for rank tracking, SEO tooling, and market research.
JSON API for scraping Google and 50+ other search engines
Freemium·Jul 2026·SERP APIs
Real-time search results API for Google, Bing, and Yahoo
Freemium·Jul 2026·SERP APIs
Google Search API with structured JSON results in 1-2 seconds
Freemium·Jul 2026·SERP APIs
How DataForSEO compares
SerpApiSerpApi is a comparable pay-per-search REST API for scraping search results across multiple search engines.
SERPHouseSERPHouse is a similarly scoped SERP scraping API for real-time search results, without DataForSEO's wider suite of adjacent data APIs.
SerperSerper is a lower-cost REST API focused specifically on Google search results, a narrower scope than DataForSEO's multi-API SEO data platform.
